30 Day Challenge Bonus Material

The Golden Nuggets Strategy

Although, Ed Dale provided the research strategy to learn about a new niche, he cautioned that reading is not enough. You must take notes for the information to be useful. Using the Golden Nuggets Strategy, adopted from Gary Halbert, Ed suggests that participants conduct their research as follows:

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Day 8 – Judging, Part Deux

In Lesson Eight of the 30 Day Challenge, participants were given a baseline to test their potential traffic results. Using a phrase with a known amount of traffic, participants were to compare their keywords or umbrella phrases using Google Trends to find a correlation in traffic. In this case, participants were given the baseline phrase “male yeast infection” which receives about 500-550 searches a day and ranks one or two in Google.

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Day 7 – Judging, Part One

Lesson Seven of the 30 day challenge was delivered by Rob Somerville. He described Stage One of the Judging Process – the market and keyword research stage. The goal of this stage is to find an “umbrella phrase.” An umbrella phrase is a keyword phrase that has an acceptable amount of competition. An acceptable amount of competition is a keyword with below 25,000-30,000 competing web pages, phrase matched, and an acceptable amount of traffic (80+ daily searches).

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Days 4 & 5 – Catching Up

Lesson 3 was finally released and covered keyword research. Using the free wordtracker tool, participants were instructed to conduct keyword research on each of their seven markets and copy the results in a text or word file. Next, participants were to conduct competitive research using the TDC toolbar. The goal here is to note what competitors are selling and how they are selling.

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