Ed Dale’s focus on Day 23 of the 30 Day Challenge was writing “slippery” content. The goal being for people to come to your site, read the article and then click the affiliate link. The difference between the number of people coming to your landing page, and then going from your site to the affiliate sales page is your slipperiness. The conversion rate is the number of people who arrive at the affiliate sales page (after leaving your quality content) compared to the number of people who buy. If you get 1 in 200 then you’re doing well.

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We started with market research. Next, we used our selected keywords to test. We have to make sure there’s traffic for our keyword(s) or we will be wasting our time. The power of the 30 Day Challenge method “lives or dies on keyword selection.”

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Days 18 & 19 of the 30 Day Challenge were catchup days. However, Ed Dale, Rob Somerville and Dan Raines joined for a call to discuss Google ranking. It has been their experience that, once launched, sites rank within 24 hours to a week. For the 30 Day Challenge, 72 hours was the official expected ranking time.

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Popularity: 15% [?]

Day 16 of the 30 Day Challenge outlined use of Tumblr as a content platform. Next, the use of Web 2.0 properties such as Netscape was discussed as a tool to get attention or drive traffic to a site. Once the Web 2.0 properties have been initiated, the countdown to ranking in Google begins. For most sites, it will take a day or two, or even a week before it ranks in Google. If a site does not rank by Day 20, Ed Dale promises to add a little secret. Action items for the day included:
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At Day 15 of the 30 Day Challenge we’ve: 1) conducted market research, 2) identified niche keywords that should be able to compete, and 3) picked an affiliate program for testing. Day 15’s lesson discussed how to generate traffic. Using Web 2.0 properties, we will have the ability to generate enough traffic to determine if our keywords are going to work or not. It should be noted that while tools and strategies change on a daily basis, the theory or fundamentals of online marketing success remain the same: Read the rest of this entry

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As of Day 14 of the 30 Day Challenge, participants should have completed the market research (Stage I of the 30 Day Challenge), narrowed down keywords in two niche markets and written three articles for each keyword phrase. Ed Dale instructed participants to continue to check the Bloglines feeds they created on Day 10 for new content.

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