Do you know where your customers have their point of pain? If you don’t, then you are missing a great opportunity to target your products to address those pains and make great sales gains. Pay attention to the feedback you get from people when they are on your website. The complaints are just as important as the praises they leave. If you don’t have an area for feedback, then you are missing a good way to improve your business and increase your bottom line. So, offer a way for customers to provide feedback, once they become members or register with your site.

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