As of Day 14 of the 30 Day Challenge, participants should have completed the market research (Stage I of the 30 Day Challenge), narrowed down keywords in two niche markets and written three articles for each keyword phrase. Ed Dale instructed participants to continue to check the Bloglines feeds they created on Day 10 for new content.

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The Golden Nuggets Strategy

Although, Ed Dale provided the research strategy to learn about a new niche, he cautioned that reading is not enough. You must take notes for the information to be useful. Using the Golden Nuggets Strategy, adopted from Gary Halbert, Ed suggests that participants conduct their research as follows:

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Day 10 of the 30 Day Challenge focused on two lessons: Web 2.0 Properties and Bloglines.

Web 2.0 Properties

Ed Dale revealed that participants will be using web 2.0 properties to get traffic and get listed and ranked in the Google search engine. This will be done very quicklly, which is why participants are in low competition niches. Even though traffic may be low, the focus is on low competition. A hinderance to this goal would be sites already with web 2.0 properties in the organic search listings. If pages already appear via web 2.0 properties, then it may be harder to rank. This single issue is the reason why a site may not rank quickly.

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Clarification of issues from Day Eight of the 30 Day Challenge was the focus of Day Nine. Ed Dale acknowledged that most of our niches will not show on the top chart in Google Trends. This is because competing web pages of 30,000 or less rarely have enough traffic to get on the chart. If the keywords don’t show up on the graph, participants must look in the bottom right corner to the Languages – English section. The baseline phrase “male yeast infection” will be represented by the blue line. Compare that data with the red line (or the umbrella phrase). Ideally, the red line should be 1/5th or 1/6th the length of the blue line, representing about 80-100 searches a day. For a more exact figure, look at the ratio of red/blue and multiply by 500. So, if the red line is 1/5th of the blue line, that’s 1/5 x 500 = 100 searches per day.

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Lesson Seven of the 30 day challenge was delivered by Rob Somerville. He described Stage One of the Judging Process – the market and keyword research stage. The goal of this stage is to find an “umbrella phrase.” An umbrella phrase is a keyword phrase that has an acceptable amount of competition. An acceptable amount of competition is a keyword with below 25,000-30,000 competing web pages, phrase matched, and an acceptable amount of traffic (80+ daily searches).

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