Day 24 of 30 Day Challenge – Traffic: Go or No Go

Ed Dale started with Day 24 training of the 30 Day Challenge, describing the impact of rank on traffic. The Gtrends data on searches/day is based on the #1 position in Google. If you’re not in the number one spot, then there is a drop off. If GTrends suggests that you’re going to get 100 visitors a day in position #1, then you’re going to get about 30 visitors in position #2, and 12-15 in position #3. Once you’re in positions #4 – #10, traffic will tail off. Traffic won’t drop to 0, but we’re talking about a couple of searches per day at most. The credibility and import of this data is represented in a post on the Red Cardinal blog which displays the % share of clickthroughs for the top 10 search engine results based on data accidentally released by AOL.

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As of Day 14 of the 30 Day Challenge, participants should have completed the market research (Stage I of the 30 Day Challenge), narrowed down keywords in two niche markets and written three articles for each keyword phrase. Ed Dale instructed participants to continue to check the Bloglines feeds they created on Day 10 for new content.

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30 Day Challenge Bonus Material

The Golden Nuggets Strategy

Although, Ed Dale provided the research strategy to learn about a new niche, he cautioned that reading is not enough. You must take notes for the information to be useful. Using the Golden Nuggets Strategy, adopted from Gary Halbert, Ed suggests that participants conduct their research as follows:

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Day 9 – Google Trends Redux

Clarification of issues from Day Eight of the 30 Day Challenge was the focus of Day Nine. Ed Dale acknowledged that most of our niches will not show on the top chart in Google Trends. This is because competing web pages of 30,000 or less rarely have enough traffic to get on the chart. If the keywords don’t show up on the graph, participants must look in the bottom right corner to the Languages – English section. The baseline phrase “male yeast infection” will be represented by the blue line. Compare that data with the red line (or the umbrella phrase). Ideally, the red line should be 1/5th or 1/6th the length of the blue line, representing about 80-100 searches a day. For a more exact figure, look at the ratio of red/blue and multiply by 500. So, if the red line is 1/5th of the blue line, that’s 1/5 x 500 = 100 searches per day.

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Day 8 – Judging, Part Deux

In Lesson Eight of the 30 Day Challenge, participants were given a baseline to test their potential traffic results. Using a phrase with a known amount of traffic, participants were to compare their keywords or umbrella phrases using Google Trends to find a correlation in traffic. In this case, participants were given the baseline phrase “male yeast infection” which receives about 500-550 searches a day and ranks one or two in Google.

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Day 6 – Noticing

Day six of the 30 Day Challenge focused on the “Noticing Phase.” Participants were tasked to:

  1. Type each of their niche candidates into the Google toolbar followed by the word “affiliate,” e.g., speed reading affiliate.
  2. Notice the number of affiliate programs on the left hand side. (Numerous affiliates are indicative of a mature market in which people are likely making money selling products in the niche.)
  3. Notice who is advertising on the right hand side with Google Adwords.

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