Day 16 of the 30 Day Challenge outlined use of Tumblr as a content platform. Next, the use of Web 2.0 properties such as Netscape was discussed as a tool to get attention or drive traffic to a site. Once the Web 2.0 properties have been initiated, the countdown to ranking in Google begins. For most sites, it will take a day or two, or even a week before it ranks in Google. If a site does not rank by Day 20, Ed Dale promises to add a little secret. Action items for the day included:
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