Google AdWords Mini Course: Part III
As you manage your Google AdWords campaign, it is important to monitor your click through rate (CTR). If your (CTR) is less than 1%, your ad is not attracting potential prospects. Since you are split testing, any ad that’s getting less than a 1% CTR should be deleted and replaced. Furthermore, ads that cost [...]
Google AdWords Mini Course: Part II
Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.
Google AdWords Mini Course: Part I
If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay [...]
