Google AdWords Mini Course: Part II

Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.

Read the rest of this entry

Google AdWords Mini Course: Part I

If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay per click campaign is worth exploring to determine if it can assist in meeting your traffic goals.

Read the rest of this entry