Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.

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If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay per click campaign is worth exploring to determine if it can assist in meeting your traffic goals.

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