CPA Marketing – The Basics

If you haven’t heard of cost per action (CPA) marketing, then you’ve probably been living under a rock.  (Just kidding!) Seriously though, CPA marketing is all the rage these days and ebooks, bootcamps and the like are springing up all over the place. I’ve been delving into a bit of CPA marketing over the past few months and, with the right mix, have found it to be quite lucrative.

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Thirty Day Challenge 2008

The 30 Day Challenge is back. Just shortly after last year’s challenge, I earned my first $10. I went on to apply some of the techniques I learned to take advantage of the Build A Niche Store Script (BANS). Although I still have a bit of work to do all my BANS sites, particularly with respect to traffic, they have brought in some decent income. With that said, I’m anxious to be a part of this year’s challenge to further hone my skills and add some new tools to my arsenal.

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Day 24 of 30 Day Challenge – Traffic: Go or No Go

Ed Dale started with Day 24 training of the 30 Day Challenge, describing the impact of rank on traffic. The Gtrends data on searches/day is based on the #1 position in Google. If you’re not in the number one spot, then there is a drop off. If GTrends suggests that you’re going to get 100 visitors a day in position #1, then you’re going to get about 30 visitors in position #2, and 12-15 in position #3. Once you’re in positions #4 – #10, traffic will tail off. Traffic won’t drop to 0, but we’re talking about a couple of searches per day at most. The credibility and import of this data is represented in a post on the Red Cardinal blog which displays the % share of clickthroughs for the top 10 search engine results based on data accidentally released by AOL.

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Ed Dale’s focus on Day 23 of the 30 Day Challenge was writing “slippery” content. The goal being for people to come to your site, read the article and then click the affiliate link. The difference between the number of people coming to your landing page, and then going from your site to the affiliate sales page is your slipperiness. The conversion rate is the number of people who arrive at the affiliate sales page (after leaving your quality content) compared to the number of people who buy. If you get 1 in 200 then you’re doing well.

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Day 21 of 30 Day Challenge – The Cluster Effect

We started with market research. Next, we used our selected keywords to test. We have to make sure there’s traffic for our keyword(s) or we will be wasting our time. The power of the 30 Day Challenge method “lives or dies on keyword selection.”

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Internet Marketing Tip #1 – Write A Bio That Sells

You never get a second chance to make a first impression. So why not position yourself to make a positive and lasting first impression on your site visitors. This can be done by using one of the most powerful, but often overlooked and poorly utilized tools: the bio or “about me” page.

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