As you manage your Google AdWords campaign, it is important to monitor your click through rate (CTR). If your (CTR) is less than 1%, your ad is not attracting potential prospects. Since you are split testing, any ad that’s getting less than a 1% CTR should be deleted and replaced. Furthermore, ads that cost a lot, have low CTRs and low positions are idea candidates for deletion. (Note: CTRs can be improved by changing ad content.)

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If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay per click campaign is worth exploring to determine if it can assist in meeting your traffic goals.

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In the world of internet marketing, we are often taught to monetize our sites through various avenues such as banner ads and text links. Placement is critical to obtaining a high click through rate (CTR) from these sources. Below are some pointers for placement of banner ads and text links that will improve the chances of visitors clicking on your ads.

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