Google AdWords Mini Course: Part II

Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.

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Google AdWords Mini Course: Part I

If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay per click campaign is worth exploring to determine if it can assist in meeting your traffic goals.

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Are You Spinning Your Wheels?

You’ve done some market research, created a blog and announced it to the world through Web 2.0 sites and social bookmarking techniques. But, are you getting any traffic?

Before you spend too much time on your niche, you want to make sure you’ve got enough traffic coming to your blog. One gage to test your niche potential is your results after you’ve had 200 unique visitors. If you have not had 200 visitors, look to where you are ranked in Google for both broad match (keyword phrase without quotes) and phrase match (keyword phrase within quotes). It may be that you are not ranked high enough in the search engines to receive at least 200 visitors yet.

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Where Does Your Site Rank?

After a couple of weeks of going live with your site, bookmarking and creating backlinks, it’s now time to check your blog rank. One method to check your blog rank is to go through pages and pages of search results until you find the site. But, if you don’t have that kind of time or patience, here’s a bit of a shortcut.

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Day 8 – Judging, Part Deux

In Lesson Eight of the 30 Day Challenge, participants were given a baseline to test their potential traffic results. Using a phrase with a known amount of traffic, participants were to compare their keywords or umbrella phrases using Google Trends to find a correlation in traffic. In this case, participants were given the baseline phrase “male yeast infection” which receives about 500-550 searches a day and ranks one or two in Google.

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