Do You Write For Your Readers?

If you’ve been to any internet marketing seminar, you were probably told that writing keyword-rich articles will maximize search engine optimization. While this strategy holds true, oftentimes articles are so focused on attracting the search engines that they forget about the readers. And if you follow the adage that “You never get a second chance to make a first impression,” articles written primarily for the search engines will turn off readers, leads and ultimately, customers.

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Great Content is King was Ed Dale’s message on Day 13 of the 30 Day Challenge. The criteria? Will the person arriving at your site:

  • Be happier than when they arrived?

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