The essence of CPA marketing success is CPA advertising.  And the heart of CPA advertising is…

Traffic.

Traffic, as they always say, is the lifeblood of any online venture.  If you’re selling something, you need traffic.  If you want people to click on your ads, you need traffic.  If you want to lead potential customers to an affiliate merchant’s sales page, you need traffic. Heck, if you want people to see the baby pictures you posted on your personal blog, you still need traffic!

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