Google AdWords Mini Course: Part III
As you manage your Google AdWords campaign, it is important to monitor your click through rate (CTR). If your (CTR) is less than 1%, your ad is not attracting potential prospects. Since you are split testing, any ad that’s getting less than a 1% CTR should be deleted and replaced. Furthermore, ads that cost [...]
Google AdWords Mini Course: Part II
Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.
