Last year I attended some seminars to jumpstart my internet marketing education. Over the next few posts, I will provide a review of my experiences at those events, reflections on their value and a summary of my learnings.

The first event I attended was The Internet Wealth Building Workshop hosted by the Internet Marketing Center (IMC). I had been receiving e-mail invitations to attend this free two day event for several months and always ignored them. But, when I received an invite for the Los Angeles workshop that was to take place in February 2007, I decided to see what the fuss was about. The bug finally bit me. And as the old saying goes, “When the student is ready the teacher will appear.”

Now, I must admit that even though the workshop was free, I suspected that it would be a 2-day “pitch fest.” I also discovered that “free” required a $97 deposit to reserve a seat. The deposit would be returned if you actually attended the event. This seemed reasonable so I signed up.

Upon arriving for check-in, I was greeted with an IMC tote bag, notebook, pin and water bottle. There were about 200 attendees all appearing as eager as me to find out about building an online business. And from the start of the event, I was not disappointed. Primarily led by Derek Gehl, the level of detail provided was well worth the cost of admission.

Throughout the event, there were opportunities to win raffle items, talk to IMC staff and get recommendations on existing web sites. Attendees also had the opportunity to purchase several product offerings. And yes, the IMC did pitch their various products. However, the pitches did not overshadow the content provided. In fact the product presentations represented a small percentage of the overall event.

The content provided included:

  • Selecting and researching niche markets
  • Designing websites that sell
  • Traffic strategies
  • Affiliate programs
  • eBay
  • E-mail marketing

At the end of the event, I had a notebook full of notes and was quite satisfied with the quality and quantity of the information provided. I also purchased The Insider Secrets to Marketing Your Business on the Internet, a two-volume guide that was recently updated for 2008. Prior to the event, I had read several positive reviews about this guide and success stories from internet marketers who started with this guide. The guide reinforces much of the material presented in the workshop plus much more.

Overall, I felt the Internet Wealth Building Workshop was a good first seminar. It is also likely to be helpful to fill in the gaps for intermediate internet marketers. If you cannot attend one of these events, the IMC’s Protégé Bootcamp or Insider Secrets are definitely worthy substitutes.

  • Who Should Attend: Newbies
  • Price: Free (requires a $97 refundable deposit to reserve a seat)
  • Length: 2 days
  • Primary benefit: Internet Marketing Primer
  • Rating: 4/5

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