Running a business is more than a notion. You must spend money, invest time and push outside your comfort zone. And with an online business, you must exercise a level of discipline beyond the typical 9 to 5 j-o-b.

Because online marketing is essentially an industry of entrepreneurship, there is often a steep learning curve you must go through, not only in business terms, but in self image, confidence, belief and mental maturity. Then you must weed through the various information and products claiming to help you get rich quick or at least in a short period of time, often making life a bit overwhelming. But if you’re like me, you believe that “you have to spend money to make money.” So armed with the latest and greatest software, products and techniques, you begin building your empire with complete jubilation and level 10 and enthusiasm.

Unfortunately, everything that goes up must come down, and when it comes to emotions surrounding a business, it’s a recipe for disaster. These emotions are typically generated due to fear of loss or a poverty mindset.

Make no mistake. Building a business from the ground up for the very first time is hard. You will experience failure (learning) daily, particularly when your efforts don’t lead to your desired results. And if you’re emotionally involved with these experiences, it will cause you pain. You will then stop doing the things that caused the pain such as writing articles, posting on forms and commenting on blogs to promote your business. (I’ve personally been guilty of this phenomenon.)

After spending countless hours with no result, you wake up one morning and you’re done unless your “reason why” is big enough and strong enough to push onward through the pain. Sound familiar?

Those who are successful in business have the same feelings about failure. The difference is that they treat failure as part of everyday business. They’ve built a “success mindset” that includes the ups and downs of business. They’ve grown out of the emotional highs and lows. In short, they’ve begun to treat the good and the bad for what they really are… just a part of doing business.

If you are in a place where you feel stuck and are ready to throw in the towel, understand that success and failure operate hand-in-hand. You must believe you already have what you want, before it will happen. So take hold of your destiny and keep up the good work, making sure to adopt a success mindset as you stay the course.

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