With so many seemingly promising and potentially profitable CPA campaigns available, the question is: how does one determine the best CPA offer to promote?

Choosing the best CPA offer requires proper scrutiny, careful study and learned comparison.  It’s important here not be lulled by high payouts because high payouts do not necessarily equate to high conversions.

When evaluating a CPA offer, here are a few things to keep in mind:

1.    One of the most efficient ways to identify profitable CPA campaigns is to contact your affiliate manager.  One phone call, email, or even instant message to your affiliate manager will reveal to you the top converting offers on the network at the time. This will immediately help you create a short list of offers to promote.

I have found the following CPA networks to be particularly responsive when it comes to identifying high converting offers:

2.    Remember that less action equals more money. In other words, the less a visitor or subscriber has to do, the better. For example, if you are being paid for every email address entered in an online form, you will typically make more money than campaigns that require the user to complete a series of questions or steps.

3.    People love FREE. Free gifts, trial offers, subscriptions and so on are often some of the easiest CPA opportunities that can generate quick cash with minimal effort. I’ve found this works particularly well in the health and beauty niche.

4.    When starting out, it’s really best to choose an offer that accepts all traffic sources so that you can try/experiment with multiple promotion methods.

5.    Check out the landing page of the CPA offer.  The best CPA program will have a landing page that will make anyone – including YOU – want to perform the required action.  A good landing page usually delivers a clear message with a call to action above the fold.  I also prefer landing pages that don’t hide their terms, particularly as they relate to trial offers.

Once you have chosen a CPA offer to promote, commit to marketing it and following through with your strategy, even if the results are slow yielding at first. Also, make sure that your CPA offers blend in well with the purpose of your website.

If you have some tips to add to this list, I’d love to hear from you. Just leave a comment below…

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