If you haven’t heard of cost per action (CPA) marketing, then you’ve probably been living under a rock.  (Just kidding!) Seriously though, CPA marketing is all the rage these days and ebooks, bootcamps and the like are springing up all over the place. I’ve been delving into a bit of CPA marketing over the past few months and, with the right mix, have found it to be quite lucrative.

CPA marketing is, without a doubt, one of the best ways to earn some cash through internet marketing.  The business model is easy to set up, developmental and operational costs are minimal, and the points to ensure success aren’t difficult to achieve.

What Is CPA Marketing?

CPA marketing essentially measures actions that are taken by a website visitor that result in a purchase or an equivalent action. These actions can be anything from signing up to a newsletter, providing an email address, filling out a short form that collects names and addresses or making an affiliate commission for the sale of a product.  You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product.

To participate in CPA marketing, you must sign up with a CPA network as a publisher (website owner), an advertiser, or both. Some of the more popular CPA networks are:

The amount of compensation you receive from CPA offers varies depending on what type of action is required from the visitor. Purchase-based actions pay a lot (e.g., $20-$50) because their compensation system is commission-based.  Survey-based and subscription-based actions pay an amount similar to Pay Per Click (PPC) programs (e.g., $1-$10).

Three Factors Of Success In CPA Marketing

To succeed with CPA marketing, you have to focus on 3 critical factors that, together, will spell success in this field.  These factors are:

1. Traffic.  Actions will be performed by visitors.  If your site doesn’t generate any traffic, there will be no visitors to perform such actions, and you will not earn any profit.  Your profitability of is greatly dependent on the volume of traffic you generate to a CPA offer.

2. The CPA Offer.  The type of offer you target will determine the time and resources you will need to reach your targeted income level.  A high CPA will generally mean higher profit and the need for fewer visitors.  A low CPA will mean that you must generate a larger volume of traffic to be equally profitable.

3. Conversion Rate.  The conversion rate of an offer reflects the percentage of visitors who actually perform the action required after reviewing the offer. You typically need to get this from your assigned affiliate manager. The higher the conversion rate, the better the offer and your ability to generate income. You will, of course, need to match a CPA offer with the subject matter of your site for optimal results.

CPA marketing is a highly lucrative field.  It is a great entry-level opportunity to start generating some online income relatively quickly.  With hundreds of CPA programs to choose from, you can surely find a CPA offer that will work for you.

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