Tips Archives

It’s human nature to want things to be perfect before we introduce them to the world. The thought of creating a site that isn’t as good as it can be makes most of us feel like we’re failing. But in reality, your customers will never notice. They don’t know what your ultimate vision is, so they don’t know what hasn’t been done yet. Instead of obsessing over the details, aim for progress over perfection. Keep your business moving forward and as you go you’ll learn, change and grow.

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Although you may be on a tight budget, you have to be realistic about where your strengths lie. Are you a great software developer but can’t write a sales letter? Are you an expert at graphics but don’t know how to use them to build a web page? Be honest about what you’re good at and outsource or let someone else take care of the rest. Although it may cost you a little bit of money, in the end it will save you a lot of time. And when it comes to online business, the faster you can get things done the better. After all, a half finished project is not earning you anything!

The people around you have a huge influence on your business. If they are supportive, dedicated individuals who are willing to help you work toward your business goals, you will be significantly more likely to succeed. That’s why you may frequently hear seasoned online marketers suggest that you find mentors. Mentors can help you get through the rough spots, keep you encouraged and open up business opportunities.

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When it comes to defining your target market, the more specific you are the better. One of the biggest mistakes is trying to please everyone. In the end it’s an impossible task – and all you end up doing is not truly pleasing anyone. So choose a very targeted audience and work on offering them EXACTLY what they want. You can always branch out later to other customers with similar interests.

How to Optimize Banner Ads & Text Links

In the world of internet marketing, we are often taught to monetize our sites through various avenues such as banner ads and text links. Placement is critical to obtaining a high click through rate (CTR) from these sources. Below are some pointers for placement of banner ads and text links that will improve the chances of visitors clicking on your ads.

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Internet Marketing Tip #1 – Write A Bio That Sells

You never get a second chance to make a first impression. So why not position yourself to make a positive and lasting first impression on your site visitors. This can be done by using one of the most powerful, but often overlooked and poorly utilized tools: the bio or “about me” page.

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