Days 18 & 19 of the 30 Day Challenge were catchup days. However, Ed Dale, Rob Somerville and Dan Raines joined for a call to discuss Google ranking. It has been their experience that, once launched, sites rank within 24 hours to a week. For the 30 Day Challenge, 72 hours was the official expected ranking time.

Within one to three days of being initially indexed and ranked, a site might disappear from the search engine results pages (SERP). During this time, Google is settling down, trying to figure out what the relevancy score of a website is in relation to its keywords. This disappearance can be anywhere from an hour to two days. So, challengers should not panic.

The gang also went on to state that Tumblr is only an example of a Web 2.0 content site. The 30 Day Challenge strategy is based on the fact that Web 2.0 hosting platforms rank well in Google. Tumblr and similar sites are starting points to investigate a niche and establish its commercial value. As income comes in, development of a site on a dedicated domain begins.

Ed and company cautioned challengers to protect their bottom line by getting traffic from more than one source. Any one source of traffic should not be delivering more than ten percent (10%) of total traffic.

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