At Day 15 of the 30 Day Challenge we’ve: 1) conducted market research, 2) identified niche keywords that should be able to compete, and 3) picked an affiliate program for testing. Day 15’s lesson discussed how to generate traffic. Using Web 2.0 properties, we will have the ability to generate enough traffic to determine if our keywords are going to work or not. It should be noted that while tools and strategies change on a daily basis, the theory or fundamentals of online marketing success remain the same:

  • Converting Traffic

The main focus of generating traffic is getting into Google. About 50% of search traffic goes through Google. But, Google is not an easy nut to crack. New sites are like the plague, with no history or credibility. With a new site, our objective is to get targeted traffic. That is, motivated, interested, warm, willing-to-buy visitors. We want to be a big fish in a lot of small ponds and, over time, get to number one in Google on exclusive keywords. To do so, Ed Dale stresses the use of value-added marketing techniques.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, by Seth Godin, is an example of value-added marketing. Permission Marketing adds value at every step of the way and asks permission first.

Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSo what does all this value-added talk mean? It means that when a visitor types in your search term, they should find exactly what they are looking for and not a distraction to get them to take a detour. Rather, you want to gently guide the visitor to somewhere which would enhance their experience. With this philosophy, targeted traffic will surely come your way.

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