Great Content is King was Ed Dale’s message on Day 13 of the 30 Day Challenge. The criteria? Will the person arriving at your site:

  • Be happier than when they arrived?

  • Get what they expected to see?

With that said, the assignment for the day was to create three (3) mini articles for each of the niche finalist. This should amount to a couple of paragraphs for each keyword phrase. The keyword phrase should appear in the heading and first sentence of the article. The content for the articles should be based on the research completed using the method Ed outlined on Day 10.

Ed suggested that participants use Google Notebook to extract data for the articles, which can be exported to Google Docs for

the final product. Google Docs can also be used to share with team members.

Although I’ve started my research, I must get to churning out some content. This will likely take me more than a day. Nonetheless, I’m on my way to at least start the task.

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