Archive for August, 2008
Google AdWords Mini Course: Part III
As you manage your Google AdWords campaign, it is important to monitor your click through rate (CTR). If your (CTR) is less than 1%, your ad is not attracting potential prospects. Since you are split testing, any ad that’s getting less than a 1% CTR should be deleted and replaced. Furthermore, ads that cost [...]
Google AdWords Mini Course: Part II
Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.
Google AdWords Mini Course: Part I
If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay [...]
Are You Spinning Your Wheels?
You’ve done some market research, created a blog and announced it to the world through Web 2.0 sites and social bookmarking techniques. But, are you getting any traffic?
Before you spend too much time on your niche, you want to make sure you’ve got enough traffic coming to your blog. One gage to test [...]
Where Does Your Site Rank?
After a couple of weeks of going live with your site, bookmarking and creating backlinks, it’s now time to check your blog rank. One method to check your blog rank is to go through pages and pages of search results until you find the site. But, if you don’t have that kind of time [...]
