Archive for August, 2008

Google AdWords Mini Course: Part III

As you manage your Google AdWords campaign, it is important to monitor your click through rate (CTR). If your (CTR) is less than 1%, your ad is not attracting potential prospects. Since you are split testing, any ad that’s getting less than a 1% CTR should be deleted and replaced. Furthermore, ads that cost a lot, have low CTRs and low positions are idea candidates for deletion. (Note: CTRs can be improved by changing ad content.)

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Google AdWords Mini Course: Part II

Part Two of the Google AdWords Mini Course focuses on identifying additional keywords for purposes of split testing. Market Samurai will be used to identify these additional keywords.

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Google AdWords Mini Course: Part I

If you’ve considered adding Google AdWords to your traffic generation strategy, do so with your eyes wide open. Google AdWords is a pay per click campaign that can be quite costly if not properly managed. Furthermore, there is no guarantee that you will get the results you expect. That being said, a pay per click campaign is worth exploring to determine if it can assist in meeting your traffic goals.

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Are You Spinning Your Wheels?

You’ve done some market research, created a blog and announced it to the world through Web 2.0 sites and social bookmarking techniques. But, are you getting any traffic?

Before you spend too much time on your niche, you want to make sure you’ve got enough traffic coming to your blog. One gage to test your niche potential is your results after you’ve had 200 unique visitors. If you have not had 200 visitors, look to where you are ranked in Google for both broad match (keyword phrase without quotes) and phrase match (keyword phrase within quotes). It may be that you are not ranked high enough in the search engines to receive at least 200 visitors yet.

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Where Does Your Site Rank?

After a couple of weeks of going live with your site, bookmarking and creating backlinks, it’s now time to check your blog rank. One method to check your blog rank is to go through pages and pages of search results until you find the site. But, if you don’t have that kind of time or patience, here’s a bit of a shortcut.

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Leveraging Ezine Articles

Day 16 of the 30 Day Challenge focused on creating Ezine Articles. Ezine Articles are a great source of strong authority backlinks to your blog and can generate some quality traffic to your site.  When creating content for submission to Ezine Articles, it is important to review their Terms of Service and Editorial Guidelines. For further information on creating an Ezine Article, click here.

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