Archive for November, 2007

Strategies for Building Backlinks

Getting backlinks to your website for more authority is Stage Four of the 30 Day Challenge process.

Some strategies include:

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A Guide To Backlinks

When developing a strategy to obtain backlinks, link quality is equally if not more important than link quantity. Static one-way links are better than reciprocal links. A static one way link is a link from a website that points to you but where you don’t have a link on your website that points to them. A reciprocal link is where you link to a website and they link to you. That doesn’t carry as much weight.

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Day 27 of 30 Day Challenge – Backlinks

Days 25 and 26 of the 30 Day Challenge were catchup days. Delivered by Rob Somerville, Day 27 began with a recap of the three stages we have been through.

  • Stage One – Finding a low competition, good traffic keyword which is indicative of a market.

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Day 24 of 30 Day Challenge – Traffic: Go or No Go

Ed Dale started with Day 24 training of the 30 Day Challenge, describing the impact of rank on traffic. The Gtrends data on searches/day is based on the #1 position in Google. If you’re not in the number one spot, then there is a drop off. If GTrends suggests that you’re going to get 100 visitors a day in position #1, then you’re going to get about 30 visitors in position #2, and 12-15 in position #3. Once you’re in positions #4 – #10, traffic will tail off. Traffic won’t drop to 0, but we’re talking about a couple of searches per day at most. The credibility and import of this data is represented in a post on the Red Cardinal blog which displays the % share of clickthroughs for the top 10 search engine results based on data accidentally released by AOL.

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Ed Dale’s focus on Day 23 of the 30 Day Challenge was writing “slippery” content. The goal being for people to come to your site, read the article and then click the affiliate link. The difference between the number of people coming to your landing page, and then going from your site to the affiliate sales page is your slipperiness. The conversion rate is the number of people who arrive at the affiliate sales page (after leaving your quality content) compared to the number of people who buy. If you get 1 in 200 then you’re doing well.

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Day 22 of 30 Day Challenge – Testing & Tracking

On day 22 of the 30 Day Challenge, Dan Raine focused on testing and tracking. He stated that, “Apart from good-quality market research, tracking is the single most important thing you should do as an internet marketer.” The difference between making money in internet marketing and earning an income in internet marketing is good quality tracking. Tracking shows you how well you are doing and is an early warning system.

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