Archive for August, 2007

Day 8 – Judging, Part Deux

In Lesson Eight of the 30 Day Challenge, participants were given a baseline to test their potential traffic results. Using a phrase with a known amount of traffic, participants were to compare their keywords or umbrella phrases using Google Trends to find a correlation in traffic. In this case, participants were given the baseline phrase “male yeast infection” which receives about 500-550 searches a day and ranks one or two in Google.

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Day 7 – Judging, Part One

Lesson Seven of the 30 day challenge was delivered by Rob Somerville. He described Stage One of the Judging Process – the market and keyword research stage. The goal of this stage is to find an “umbrella phrase.” An umbrella phrase is a keyword phrase that has an acceptable amount of competition. An acceptable amount of competition is a keyword with below 25,000-30,000 competing web pages, phrase matched, and an acceptable amount of traffic (80+ daily searches).

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Ed Dale On Internet Marketing Tools

On Day Seven of the 30 Day Challenge, Ed Dale appealed to participants not to go cheap on tools of the trade. He started by giving two examples. First, hair dressers spend up to $700 for scissors to cut hair. Second, top chefs spend $2000-$3000 on professional knives. However, would be internet marketers want to use cheap internet connections like dial-up (I’m not sure why anyone would subject themselves to such torture) and old computers.

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Day 6 – Noticing

Day six of the 30 Day Challenge focused on the “Noticing Phase.” Participants were tasked to:

  1. Type each of their niche candidates into the Google toolbar followed by the word “affiliate,” e.g., speed reading affiliate.
  2. Notice the number of affiliate programs on the left hand side. (Numerous affiliates are indicative of a mature market in which people are likely making money selling products in the niche.)
  3. Notice who is advertising on the right hand side with Google Adwords.

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Days 4 & 5 – Catching Up

Lesson 3 was finally released and covered keyword research. Using the free wordtracker tool, participants were instructed to conduct keyword research on each of their seven markets and copy the results in a text or word file. Next, participants were to conduct competitive research using the TDC toolbar. The goal here is to note what competitors are selling and how they are selling.

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Day 3 – Has It Posted Yet?

Our 30 Day Challenge (30DC) team ran into some bandwidth issues on Day 3, which delayed our lesson for the day. This speaks volumes for the impact and popularity of the 30DC. And, it certainly fuels my excitement for the course. So while waiting for the technological issues to be resolved, I began to review the preseason materials. Included was a tutorial on the setup and use of facebook, and additional tools such as Skype, meebo and twitter that will be used during the challenge.

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